Right-wing moms are ‘heartbroken’ to leave Disney

For parents who love anti-gay conspiracy theories and Mickey Mouse, this is the toughest boycott yet.

During his lifetime, Walt Disney honed an aesthetic to match the conservative, religious, patriotic, and exceptionalist vibes that color Republican orthodoxy to this day. His movies and theme parks offered a facade of perfectly clean sentimentality achieved through underhand work and a ruthless degree of control. His utopian visions took the form of suburban sprawl optimized for the white middle class. Decade after decade, his brand practically screamed “family values.”

But more than half a century after Disney’s death, his name is stirring up the very kind of Americans it once served. He started with some small skirmishes: Triumph fans told to stay away from Disney World after camping with a cutout of Mickey Mouse with MAGA hat. rage for internal memos referencing a “white privilege checklist” and the need to leave “white mainstream culture” behind. The latest issue, bigger and more radioactive than any so far, is Disney’s opposition to Floridathe new law forbidding discussion of gender identity or sexual orientation in classrooms, a position it took after employees pressured the company to condemn the anti-LGBTQ legislation. To the far right, this amounts to proof that Disney is run by pedophiles who wants subliminally expose their children to sex.

This is an exciting crossroads for a significant customer base: die-hard Disney Moms. While not everyone in this category is as invested in culture war rhetoric, many are, and now have to navigate between their allegiances to different entertainment empires: the Mouse on the one hand and the Fox News outrage machine on the other. the other. Both the Republican Party and right-wing pundits are discussing punitive measures like blocking the company to renew your copyright to Mickey or terminate your special real estate benefits in Florida. Qanon the forums are trying connect the brand to Jeffrey Epstein. In the middle of the carnage, caught Disney moms are saying a hard goodbye.

As dads angrily announce the cancellation of Disney+ and their intention to boycott any tourism product or destination offered by the world’s third-largest media conglomerate, it’s moms who evoke a certain poignancy as they reminisce about the old days. It’s especially funny and sad when they comment that Disney hasn’t been the same.”since walt died”, which was in 1966, long before Disney World was completed. You can feel like they’re allowing one cult worldview to overshadow another: Oh, Disney was magical, and it’s sad the kids (or grandkids) don’t have it in their lives, but the paranoid psychopaths I follow on Twitter said it’s evil , so that’s it!

The scope and impact of far-right attempts to bring Disney down are bound to be limited, even if they are exaggerated online. Perversely, business won’t suffer as much as people who deny themselves the comfort and happiness of movies and family vacations they’ve come to forego. In their emotional and drawn-out goodbyes, you can almost hear the moms’ superior reasoning struggle against the forced conclusion of a depraved conspiracy. From their own direct experience, they to know that Disney characters, stories and fantasy lands do not sexualize children or force them to become queer. They to know that if you walked into one of the parks today, you’d find the same old rides and castles and smiling employees as always, a place where basically any threat to the traditional American way of life is removed by design. They are “heartbroken” because they have accepted propaganda that tarnishes their cherished memories.

If the MAGA coalition ever wants to stop and question what the talking heads and scam trolls are telling them, this demonization of Disney as an “awakened” establishment provides one of the best opportunities to do so. Instead, we are seeing them sacrifice a monolith of conservatism to feed a reactionary appetite for continued and ever-expanding fury. The real left won’t shed a tear if Disney goes bankrupt tomorrow, but if that’s the enemy the right wants to fight, then more power to them I guess. I just miss seeing them turn against the things that are made for them.

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